|
Brewing beer in Thailand began in 1933 with the granting of a brewing license to 57-year-old Phya Bhirom Bhakdi, or "Boon Rawd" Sreshthaputra. His company, Boon Rawd Brewery would produce Thailand's oldest and best-known lager, Singha (pronounced "sing"). Singha is sold in Thailand in standard (5% ABV), light (3.5% ABV), and draught versions.〔(【引用サイトリンク】url=http://www.boonrawd.co.th/singha-corporation/en/singha-beer-alcohol-products.php )〕 Singha largest competitor is Chang beer, made by Thai Beverages. Chang is noted globally for its sponsorship of Liverpool's Everton football club, as its name and logo have appeared on the team uniform since 2004. The Thai Asia Pacific Brewery (TAPB) at its Nonthaburi plant, brews Heineken (since 1995), Tiger, and Cheers and Cheers X-Tra (6.5% ABV). It is the Thai importer of Guinness and Kilkenny.〔(【引用サイトリンク】url=http://www.tapb.co.th/en/background )〕 Boon Rawd Brewery also makes Leo, a standard lager (5% ABV). In addition, Thai Beverages sells Archa, a mass-market, non-premium lager. Boon Rawd Brewery also sold a global brand Mittweida, but this was replaced by a beer brewed in partnership with InBev, Kloster. It also sells a 6.5% lager called Thai Beer. Other locally brewed Thai beers are Phuket Beer and Siam, in Pathum Thani Province. The latter exports Bangkok Beer abroad, but does not sell it in Thailand. Phuket Beer and Federbrau are the only Thai beers brewed in accordance with the German purification law or ''Reinheitsgebot''. Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006 Monde Selection Awards.〔(【引用サイトリンク】url=http://www.phuketmagazine.asia/component/content/article/34-demo/64-bentley-continental-gtc-speed.pdf )〕 Klassik beer is another local beer brewed in Pathum Thani Province. Although foreign beers are popular within the country, the Thai government seeks to shelter its domestic breweries through the imposition of import duties; in addition, all imported beers must bear an import sticker on their bottle caps. As a result, Thai brewers have struck partnership deals with Western brewers, such as Carlsberg's partnership with Thai Beverages (agreement since abrogated). ==Economics== The beer market in Thailand in 2015 is expected to grow 3–4% to 180 billion baht.Singha Corporation is the market leader with a 72% share of the market. Thai Beverage has a 24% share, and Heineken 4%.〔Thai Asia Pacific Brewery and San Miguel (Thailand) Ltd. were reported to have market shares of 5% and 1% respectively in 2013. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Beer in Thailand」の詳細全文を読む スポンサード リンク
|